Branded Content

Promoting the Heart of the Olympics.

‘Let It Out’ is a promotional film in which Olympic Athletes open up emotionally like never before.
In 2008, Lisa and Nancy directed and produced “Let It Out: The Movie”, a promotional film presented by Kleenex where Olympic legends, Olympic hopefuls and fans share their most emotion-filled memories of the Games, as never been told before. Based on Kleenex’s notable “Let It Out” commercial, Lookalike traveled across the country with the branded Kleenex blue couch, a table and a box of tissues interviewing dozens of Olympians, their coaches, family members, and fans. It premiered in Beijing during the 2008 Summer Olympic Games and had a one-night theatrical release in the United States.

 “In today’s multi-channel marketplace, it is mandatory for corporations and brands to transform into compelling visual and video storytellers if they are going to effectively engage their key stakeholders. Nancy, Lisa and Lookalike are best-in-class when it comes to scripting, producing and delivering compelling branded and unbranded video and film content that is innovative in its approach and engaging in its storytelling.”


—Mark Beal

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